PEAK SEVEN MARKETS NORTH BROWARD’S MOST ANTICIPATED SHOPPING and DINING EXPERIENCE
Written By Darren Seys - August 5, 2008
Experience, research and effort proved successful for Peak Seven Advertising, who was granted the opportunity to be the agency of record for Coconut Creek’s newest, multi-use project The Promenade at Coconut Creek. The full-service agency was retained to brand and market the retail/office/residential plaza, located at Lyons and Wiles Roads in Coconut Creek, just south of the Sawgrass Expressway.
With grand openings on the weekends of November 1st and November 15th, the 23-acre development required a full marketing and branding campaign, including print, broadcast and outdoor media. The agency is currently coordinating the 2009 campaign to bring all retailers together for a joint marketing push, that includes traffic builder events, coupon booklets and on-site monthly entertainment for patrons.
Owned by successful shopping centre developer, Stanbery Development based out of Columbus, OH, The Promenade will bring together approximately 50 national and local retailers, surrounded by beautifully landscaped grounds, offering patrons a quaint gathering place for delectable cuisine and upscale shopping. The 247,000-sq. ft. outdoor mall also offers office space, and is one of the first major developments in the southeast U.S. to become LEED certified, meeting high standards for green design.
Peak Seven was among several other agencies bidding for the account, and won the opportunity due to its preparedness and experience that captivated and impressed Stanbery executives.
‘Working with Peak Seven was fantastic,’ said James Westfall, Asset Manager for Stanbery Development. ‘They are creative, energetic, and clearly have a passion for their work, and for The Promenade at Coconut Creek.’
The company is no stranger to marketing a large, upscale retail development. The Shops at Boca Center, managed by CB Richard Ellis who also manages The Promenade, is a long-term loyal client and has had great success with the agency.
‘Since first working with Peak Seven two and half years ago, their organization has helped to take Boca Center from a very outdated and mundane advertising campaign to one of the most clever and colorful campaigns with the simple introduction of Miss Lilly, our fashion diva frog mascot,’ said Candace Goldstein, marketing director of The Shops of Boca Center. ‘Miss Lilly combined with Peak Seven’s fabulous efforts are quite the show stopper all over Boca Raton.’
‘We were confident during our presentation due to our knowledge of the market and previous success with retail centers,’ said Darren Seys, president of Peak Seven. ‘Regardless of any outcome, our creativity, work ethics and professionalism do not go unnoticed.’
The Promenade at Coconut Creek boasts national retailers such as Chico’s, New York and Company, Talbots, White House Black Market, Starbucks, Ann Taylor Loft, Banana Republic and DSW Shoes. Fresh new names are opening up as well, including eight restaurants ranging from Italian to Japanese cuisine.
The grand opening festivities will include great food, live music, performances, prizes and will surely be a fun time for the whole family.
Stanbery Development is a real estate development company whose principals possess over 50 years of collective commercial experiences. Stanbery is driven to provide a value to its partner investors and tenants through excellent development opportunities.
Retail and office space are still available. Contact Kathy Sawin at ksawin@stanbery.com for more information or visit ThePromenadeatCoconutCreek.com.
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