PEAK SEVEN ADVERTISING BRINGS ARUBA’S FIRST 5-STAR CASINO TO MARKET
Written By Darren Seys - May 1, 2007
DEERFIELD BEACH, Fla. – “Everything Cool.” Cool Corp, a multi-dimensional brand that spans throughout five continents, with a complete line ranging from apparel to gas stations, has commissioned Peak Seven Advertising to bring its first 5-star casino in Aruba to market.
Beginning with a logo request from entrepreneur and Cool Corp CEO Joe Issa 14 years ago, Cool Corp is one of Peak Seven’s largest and most dynamic international accounts, translating to more than 30 different brands in seven countries.
Cool Casino, located inside Rui Palace Hotel in Aruba has looked to Peak Seven for marketing expertise and creative materials from advertising campaigns to interior design branding to authentic casino chips to gaming tables and employee uniforms. The designs were so well received that they will be translated into T-shirt souvenirs to be sold at the on-site gift shop.
“Darren and I quickly got onto the same page in design theory, vision and marketing with the first logo for Cool Oasis,” said Issa. “Then, Cool Corp only housed 40 employees, generating $1million per month in sales. Now, with 30-plus companies, 600 employees and nearly $500 million per month in revenue, Darren’s vision has made Cool Corp stronger than ever!”
Cool Casino will be completed in Fall of 2007. “I enjoy having a client like Cool Corp, because we get to work within so many different markets,” said Darren Seys, president of Peak Seven. “We have established and branded dozens of Cool Corp companies, that proved to be a positive economic impact in these countries. We have made every brand a success, and we predict Cool Casino will follow suit.”